It’s time to pivot
I just found out that the app I was in the middle of building – the to-do list combined with calendar task manager – is already built!
(Thanks to Patrick for finding this for me.)
For reference, here’s a breakdown of what I was originally imagining. It covers a lot of the same ground:
The wording of their marketing copy on the landing page…is exactly what I’ve been trying to voice when I explained this project to friends.
Focuster automatically schedules your to-do list in your calendar, helping you maintain focus, prioritize tasks, and achieve your most important goals every day.
Exactly what I’ve been trying to say and build!
This app does a number of things well:
- Its landing page is beautiful, and you (nearly) immediately understand what the product does.
- It has a focus feature – where it just shows you the task you’re supposed to focus on at this moment. Cool.
- It walks through why scheduling your tasks in this manner is important – and what you can get out of it
- It’s a web app – so a larger user base can use it (instead of just iOS users, which was where my app was headed at first).
- It has lots of premium features, like integrations with other calendars, Trello, etc.
- It has a beautiful, usable UI
Though, I can immediately see that there is a small opening for improvement:
- There’s no free option available (only a limited-time free trial) that allows a user to build a habit in using a product. I believe that users who have built a habit of using a product are more likely to pay for premium features. But we need to let them build that habit first.
So…what does that mean for me?
So, if I did continue developing my own “Focuster” app, I think there is a window where I could win customers over by capitalizing on that weakness. I could create a great free version of the app with some extra premium features that a small percentage would upgrade to. However, I think it would take considerable effort and time to be able to reach the level of quality that Focuster has already obtained.
Given that there aren’t any quick wins I can create by continuing this project, I’ve decided that I’ll move on to another project for my Project #3 instead. I’ll put this idea on the back burner for now.
What are your thoughts on this move?